Case Study: How Asherkine Raised Almost 10 Million Naira…In 5 Hours

The exact strategy that helped popular Nigerian content creator, Asherkine, crowdfund millions of naira in less than 5 hours.

Case Study: How Asherkine Raised Almost 10 Million Naira…In 5 Hours
Photo credit: Folarin Otitoola

Who Is Asherkine?

Asherkine’ is a Nigerian content creator known for his sharp humor, storytelling videos, and ability to rally online communities. Beyond entertainment, he’s built a reputation for using his platform to highlight those in need by telling their stories and donating his personal funds to them, inspiring generosity among his followers. Asherkine’s generosity is always funded by his own pockets or a disclosed sponsor, so when he decided to run his first crowdfunding campaign, it got a lot of attention.

The Campaign

On September 29, 2025, Asherkine launched a fundraising campaign on Crowdr with a goal of ₦9 million. The funds were meant to be used to support Precious, a trader and mom of three (with a baby on the way) who had fallen on hard times. This was his first time ever crowdfunding.

He didn’t rely on paid ads or influencer shoutouts. Instead, he leaned into authentic storytelling, consistent posting, and community trust — three things that make Crowdr campaigns stand out.

How He Promoted His Campaign:

  1. He told a compelling story.

    His campaign video wasn’t just a statement of facts — it painted a clear picture of why the cause mattered and who it impacted. The emotional hook immediately connected with people scrolling through their feeds.
  2. He shared across multiple touchpoints.

    Within minutes of launching, Asherkine posted the Crowdr link on Instagram, TikTok, and X (Twitter). He didn’t just ask for donations — he invited his followers to take part in something bigger.
  3. He had amassed a significant following.

    This article would be remiss without us noting that Asherkine has millions of followers across his main platforms. A built in audience certainly helps your campaign raise funds faster, but we have seen successful campaigns that rely on nothing but a well-told story and consistent promotion.
  4. He leveraged momentum.

    By the 3-hour mark, the campaign had gone viral. Crowdr’s platform made it easy for new donors to contribute seamlessly — no signups, no friction — just fast, transparent giving. With over 1000 donors, transparently monitoring and tracking the donations without a platform like Crowdr would have been extremely cumbersome.

The Results

In just a few hours, Asherkine’s campaign maxed out, and ultimately ended at ₦12.8 million, surpassing his ₦9 million goal by 142%. Thousands of people donated, proving that when storytelling meets purpose, impact scales fast.

Why It Worked

  • Trust and authenticity: His followers already trusted his integrity, so they didn’t hesitate to give.
  • Clear cause + clear goal: The campaign had a concrete, easy-to-understand purpose — no confusion, no fluff.
  • Speed and visibility: Crowdr’s platform helped amplify his reach through shareable links, mobile optimization, global payment options, and transparent donation tracking.
  • Community power: His fans didn’t just donate — they reposted, commented, posted proof of donations and spread the word.

The Takeaway

Asherkine’s success story isn’t just about numbers — it’s a lesson in how creators can use their platforms for real-world good. On Crowdr, you don’t need millions of followers or corporate sponsors — just a story worth telling and a community that believes in it.

“I never accept donations onto any of my videos or causes. As a creator, it’s either influencer endorsements or personal projects.
This one experience just felt like it needed more than my support and I was open to crowd funding for the first time, searched and found crowdr. Best UI out of every other platform I found here btw. 👏🏽.” — Asherkine

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